abstract: with the continuous progress of social civilization, the people's economic living standards have been continuously improved, and people's willingness to participate in tourism and entertainment has become stronger and stronger. operators continue to develop new tourism projects and leisure themes to meet the growing needs of leisure and entertainment. therefore, a large number of excellent paradise has emerged in china to meet people with different needs. including theme parks, ecological parks, playgrounds, farm tours and more.
keywords: amusement park; business model; development trend
1. mining culture to create a theme integration environment (water park, water amusement equipment, water slides, children's water house, water park, children's water equipment, theme parks, ecological parks, playgrounds, farm games, etc.)
a large part of the current market is based on regional culture or
into the foreign culture to create a theme park (themepark). the theme park is a place where a cultural subject is the center, and the amusement and viewing projects are the mainstays for people to entertain and entertain. the theme is clear and the characteristics are distinct. a mimetic landscape that gives visitors a special memory. disneyland pioneered this form and drove the development of theme parks around the world. shenzhen/jinxiu 0, which was founded in 1989 in china, has created a small theme park that brings together china's scenic spots and traditional characteristics. this marks the birth of the theme park in china and has become a successful case. with the rapid development of china's comprehensive national strength and economic level, china's leisure and amusement consumption levels have also seen new growth. therefore, the changzhou china dinosaur park, with the theme of the dinosaur museum, has been the theme of chongqing caribbean sea world with water interactive play. park and more. in the central city where modernization has developed to a certain extent, people are beginning to get tired of the hustle and bustle of the city. in order to return to nature and relieve stress, people begin to walk toward the embrace of nature. therefore, an ecological paradise with an ecological theme has been developed. the ecological paradise allows the exhausted people to experience the vastness of nature's original ecology, while at the same time creating some natural leisure and entertainment projects. in this way, people and nature are in harmony, so that people can release their own pressure through the beautiful natural environment. such as the overseas chinese town in shenzhen. the park uses a variety of strategies to create a brand image of the theme park business. common strategies are:
first, to create a historical and cultural theme, such as the qingming shanghe garden is a large-scale song dynasty folk customs amusement park that is based on the famous paintings of the zhang dynasty in the song dynasty. qingming shangheyuan set a ticket income of more than 3 million yuan in just two months after the opening of the park.
second, the introduction of foreign cultural themes, such as the chongqing caribbean sea world / caribbean 0 culture theme of the water park on june 10, 2009, set sail, will create a precedent for china's water theme park. in the theme atmosphere, there are some thrilling large-scale water recreations. in addition to imported products, we mainly cooperate with china shipbuilding industry corporation's 7th and 2nd research institute to develop a large number of large-scale products such as yuepo slides, bringing visitors a new experience. .
third, planning a theme performance, such as the large-scale guilin landscape real-life performance impression liu sanjie is the embroidered lijiang, liu sanjie songs in the core project of the scenic area, zhang yimou as the general director, which took three and a half years to complete. it is a combination of the landscape of the lancang river, the culture of guangxi ethnic minorities and the creation of chinese elite artists. it is the first new concept of landscape performance in china.
the water park management attracts a wide range of tourists through such strategies, and enhances the popularity of its own amusement brand, adding to the success of its park. in addition, it is a four-dimensional integration of the food, accommodation, travel and tourism of the park. it provides a full range of services and convenience for tourists. it is also a major strategy for the operation of the park.
2. radiation market expansion business field while some large group companies are operating parks, they are slowly expanding into other business areas, namely the strategy of diversification. this is also a major trend in international and domestic park operations. diversified management means that enterprises should increase the categories and varieties of products or businesses as much as possible, and produce and operate a wide variety of products or businesses across industries, expand the scope of production and operation of the enterprise and the market scope, give full play to the company's specialties, and make full use of the various enterprises. resources, improve operational efficiency, and ensure long-term survival and development of enterprises. some typical cases in china are to develop the paradise, drive the popularity of the surrounding market, and get involved in the real estate industry. because amusement is established in a certain area and forms a certain scale of tourism resources, the surrounding market is active and becomes a development area of a certain city, so it is a wise choice to develop real estate in this area. due to the increase in the popularity of the surrounding area, the development of the restaurant business has gone with the flow and continues to radiate from the center of the park. travel agencies, including the travel agency industry, can be born. by expanding their business areas, companies will enhance their market competitiveness, reduce their risk rate in a single industry, and maintain the vitality of their markets. the famous oct group company has cultivated oct real estate, oct hotel, oct asia, konka and splendid china, window of the world, happy valley, portofino, interlaken town, oct hotel while developing oct tourism. venice hotels, city inns and many other famous companies and brands that are familiar to people.
3. create a reasonable park business model according to regional conditions. the most important thing about the operation of the park is popularity, how to attract local tourists and even distant tourists. in addition to the clear theme of the image, it is necessary to formulate business strategies according to local conditions during daily operations. the most likely to attract tourists with potential spending power, introduced in a few specific business methods.
(1) domestic first-tier cities, due to the high population density, advanced consumption concept and strong consumption power, the park can adopt a one-vote system. for example, shenzhen happy valley tickets are full price 170 yuan / person, shenzhen is a city with a dense population, so the number of potential tourists is large, so the implementation of one-vote system will not reduce the number of tourists. because of the variety of equipment, tourists have to wait in line, so it is difficult for tourists to play all the projects in one day, so that some tourists become late-stage consumers.
(2) in some large cities in china, cities with relatively fixed population, relatively high proportion, and good spending power can implement the package. for example, suzhou music tickets have a full price of 60 yuan/person, but after entering the park, some better equipment needs to be paid separately. this will not limit the number of consumers because the ticket price is too high. at the same time, after entering the park, attracting tourists' projects, tourists will choose one or two to play according to their own spending power. this is also a successful marketing strategy.
(3) do not ignore the night scene. especially in some cities in the south of the yangtze river, the summer is tight and the night is the best time to travel. such a potentially large part of the consumers, together with a simple and cheerful exotic performance, will greatly increase the turnover.
(4) special personnel can lower the ticket price. for example, some elderly people want to visit some theme parks. however, if the price of one ticket is high, the elderly will not consume basically. after all, some thrilling projects will not be attended by the elderly. therefore, lowering the ticket price for the elderly will attract the consumption of the elderly, especially some amusement park amusement park units.
(5) children are also the main consumer. holiday parents will bring children to travel, and there are some children's projects in the park with adult programs. for example, the children's paddling pool in suzhou water park attracts many children. the water park is only one and a half months old, and the income is very considerable. therefore, children's water equipment and children's water house will bring you extraordinary benefits. (this article is from guangdong hangyi water park equipment co., ltd. www.gdhangyi.com)
