along with the continuous development of the cultural tourism industry, the success of the theme park construction is related to the control of the theme packaging design and management. due to the late start of the development of the theme park in china, the understanding and understanding of the “theme packaging” is also relatively unfamiliar. here, through some of its own experience and combined with the related construction needs of the theme park, we will take the opportunity to introduce jade and attract everyone. learn and discuss the design and management of themed packaging together.
first, the understanding of "theme packaging"
in the industry, we usually decorate the theme, culture, and decoration of buildings, structures (including large, medium and small sculptures, and atmospheres) in the theme park, and call them the theme packaging. theme packaging design. according to the space division, it can be divided into outdoor theme packaging and indoor theme packaging; according to the packaging object can be divided into architectural theme packaging, structure theme packaging, equipment theme packaging, etc.; according to the cultural theme style can be divided into realistic style theme packaging, cartoon style theme packaging, etc. due to the short development time of the theme park in china, the design and construction of the theme packaging special project has not established the qualifications and norms of the country and the industry. the content analysis of the design and construction of the “thematic packaging” is usually associated with the decoration and decoration of the building, the structure and the garden. within the scope of landscape design and construction, combined with the particularity and novelty of the subject packaging construction process, the corresponding construction techniques and inspection standards are not reflected in the scope of qualifications. considering the close relationship between the theme packaging and the buildings and structures, in the industry, the qualification of building decoration and the qualification of garden landscape are usually used to carry out the contracting and commissioning of the integration of the theme packaging engineering design and construction.
commonly used processes in the theme packaging engineering include: steel mesh concrete mortar direct molding process (steel fiber grc process), alkali-resistant glass fiber reinforced concrete mortar direct molding process (alkali resistant fiber grc process), alkali-resistant glass fiber reinforced concrete mortar component process ( grc component process), glass fiber reinforced resin process (grp process), glass fiber reinforced gypsum board process (grg process), simulated plastic stone process, simulated plastic wood process and so on.
second, the background and status quo of the development of the theme packaging industry
1. along with the continuous development of theme parks in china's modern cultural tourism real estate and the promotion of brand strategy, the design and construction requirements of theme park theme packaging have also risen, and the design, construction effect, service life and construction cost of the theme packaging have been series. the request raised challenges.
2. the development and practice of foreign theme packaging companies have a strong strength in design and construction, especially for companies with design and construction achievements in famous parks such as disney and universal studios.
3. the design of some domestic theme parks has gradually shifted from foreign design to domestic design.
4. the construction and development of theme parks in china has trained a number of domestic design and construction units. in order to seize the chinese market, some foreign-themed packaging design and construction companies have set up branches in china. their arrival has also promoted the design and construction capabilities of our country's theme packaging units. through their domestic development, they also introduced a number of good construction techniques and methods have also played a role in promoting the international development of china's theme packaging design and construction.
5. through the continuous development of the industry, the theme packaging design technology has broken through the concept of conventional theme packaging design technology. in addition to the design effect, it is closely related to foreign material supply chain and cost management.
6. with the improvement of environmental protection and green building requirements in china and the rest of the world, the theme packaging is also developing in the direction of environmental protection, energy conservation and consumption reduction.
7. with the development of industrial internationalization, wanda group has gradually established an international team and resources for theme packaging management, design and construction.
thirdly, according to the status quo of the theme packaging industry, the bidding model of wanda theme packaging engineering design and construction integration and the short-listing standards of the supplier were established. the first implementation of the theme packaging project bidding information on the internet was publicized and the theme package design and construction of the cultural tourism project was established. the temporary management measures for the bidding have standardized the bidding process for the subject packaging project.
analysis and management of the status quo of domestic and foreign thematic packaging companies
(1) analysis of current status of domestic theme packaging companies and management countermeasures
status 1: domestic theme packaging companies rely on past design experience to carry out the theme packaging design, in order to achieve good packaging results, it is easy to cause excessive design of the theme packaging, resulting in increased investment costs.
management countermeasures: according to the limit requirement of wanda theme packaging sub-cost, reasonable design optimization is carried out at each stage to achieve optimal design management with balanced effects, quality and cost.
status 2: domestic theme packaging companies often fail to fully consider the impact of material supply chain, finished product logistics and transportation costs, the cost characteristics of the selection process, the maturity of the production technology and the age of the finished product. instead, the packaging construction is carried out in the case of excessive packaging design. still will result in higher engineering maintenance rates. that is, the higher cost theme packaging program has not achieved good longevity in anticipation.
management measures:
a. when selecting the theme park packaging design and construction supplier, the design team should have an in-depth understanding. the design project leader should have good construction experience and organize more than 2-3 related project design management experience, and the design performance and construction performance were on-site inspection and evaluation.
b. identify the existing design and engineering problems in the industry. in the design management process, the supplier is required to submit relevant solutions and designs for the common problems.
c. submit the implementation process design and inspection requirements for new materials and new processes.
d. strictly carry out material sample sealing and on-site process proofing and sealing work.
status 3: localization of materials and labor resources, design and construction costs are relatively low.
management measures: according to the wanda theme park construction project positioning and the theme park packaging design and construction requirements of relatively low theme areas, reasonable selection of mature domestic theme packaging companies for design and construction. reduce design and construction costs.
status 4: the design understanding of local cultural themes has certain advantages over overseas design companies. therefore, the conceptual design and solution of the theme packaging have deeper design capabilities. and the design cost is low.
management countermeasures: for the theme parks designed and built with the theme culture of our country, it is recommended to try to use the overseas famous park design company to carry out the overall planning of the theme park, and use the theme packaging company with good experience in china to carry out the concept and deepening of the theme packaging. design.
status 5: the domestic theme packaging company is weaker in terms of construction drawing design depth and drawing design standardization, which is affected by the development environment of the industry.
management measures:
a. during the domestic supplier review, the construction team design depth capability is strictly reviewed.
b. strengthen the mid-term review during the construction drawing design, establish the construction drawing depth design proofing work according to different subject packaging objects, organize the project company, the planning department related department, the forrec design company, etc. to conduct multi-party review.
(ii) analysis of current status of foreign theme packaging companies and management countermeasures
status 1: foreign theme packaging companies can fully consider the materials, the resources of each process supplier, the cost impact of logistics and transportation, the quality assurance of packaging products, and other factors, and achieve the ideal packaging effect under reasonable theme packaging level. , thereby reducing the maintenance rate and guaranteeing the set life.
management measures:
a. according to the theme of the wanda theme park construction project or the theme packaging construction of the key theme areas in the theme park, reasonable selection of mature overseas theme packaging design companies for design and construction.
b. strengthen the internationalization of wanda's theme packaging management team and truly achieve good management of foreign companies and teams.
status 2: the use of foreign mature themed packaging design and construction units is conducive to the international development of wanda theme park packaging construction, but due to the internationalization of resources and technology, the design and construction costs have been greatly improved, and the theme park selection and design if the construction positioning and other aspects are not considered mature, it will increase the investment risk and affect the recovery of investment costs.
management measures:
a. with the help of foreign technical resources, we will gradually establish the international design and construction requirements for wanda theme packaging, and make full use of local resources for design and construction. strictly control investment costs.
b. strengthen the preliminary investigation of the construction of wanda theme park and accurately locate the construction of the park.
c. according to the cost limit requirements, reasonable design optimization is carried out at each stage to achieve an optimal design with balanced effects, quality and cost.
status 3: overseas design companies often have insufficient understanding of china's local culture, and it is easy to cause design errors due to cultural understanding bias.
management measures:
a. for the theme packaging design involving domestic special culture, the cultural design connotation should be strengthened and reviewed to prevent cultural understanding deviation and related design errors.
b. strengthen the communication and communication in the early stage of design, and provide sufficient information on the understanding of the theme culture.
c. conduct a rigorous review of overseas design companies, and use the project leader's ability to communicate with chinese and the level of understanding of chinese local culture as a plus item for supplier review.
d. strengthen the internationalization of wanda's own management team, focusing on learning and improving the communication skills of professional and technical languages.
e. establish a management system that is responsible for the accuracy of translation by overseas suppliers and implement them in the wanda design and construction contract terms.
f. strengthen the mid-term review during the construction drawing design, establish the construction drawing depth design proofing work according to different subject packaging objects, organize the project company, the planning department related departments to conduct multi-party reading and review.
status 4: foreign companies do not understand the relevant domestic design and construction specifications, and have no domestic design and construction qualifications, which is not conducive to the later construction drawing design and construction management.
management measures:
a. clarify the relevant norms and standards for foreign subject packaging design, and combine the current design of domestic design and the limitations of related requirements to conduct a special review of its design. when the overseas design specifications conflict with the domestic design specifications, the domestic design specifications shall prevail and require the design adjustment.
b. establish the wanda theme park theme packaging project to accept the relevant system bidding system, and finally achieve the conditions of the technology and qualifications for the partner, and ensure that the excellent suppliers participate in the design and construction of the theme packaging.
in summary, when designing and controlling domestic and foreign thematic packaging suppliers, we must rely on the advantages and disadvantages of domestic and foreign thematic packaging companies and the relevant design needs of wanda, to achieve strengths and avoid weaknesses, and closely combine with wanda system to carry out design and management of themed packaging.
